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amazonPet SuppliesPet supplies brand, US (name withheld)

Hijackers removed from the Buy Box and a transparency programme set up

Four unauthorised sellers were undercutting the brand on its own listing with counterfeit stock. Test buys, Brand Registry reports and Transparency ended it within three weeks.

38% → 97%

Buy Box share

Hijackers removed

21 days

Time

Published November 7, 2023

Brand dashboard · Buy Box share, weekly

8 weeks

Buy Box share

38% → 97%

Hijackers removed

Test buys

Time

21 days

Buy Box share

97%

was 38%

Unauthorised sellers

was 4

Rating

4.5

was 4.2

Transparency

Enrolled

all units coded

Buy Box share from the Business Reports by-ASIN view, weekly. Drawn from the account's reported figures; not a screenshot. Client identity withheld under NDA.

The challenge

Buy Box share had fallen to 38% on the hero ASIN. Reviews mentioning "fake" and "different from before" were arriving weekly, and the brand's own rating dropped from 4.6 to 4.2.

What we did

Test-bought from each of the four sellers and documented the differences (packaging, weight, print quality).
Filed Report a Violation cases through Brand Registry with the test-buy evidence; escalated two through the counterfeit crimes channel.
Enrolled the ASIN in Transparency so every unit carries a code Amazon checks at receiving.

The results

All four sellers removed within 21 days; Buy Box share back to 97%; rating recovered to 4.5 within four months as the fake-unit reviews aged out. No unauthorised seller has appeared on the listing since Transparency went live.

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This week

Walmart Marketplace Management

Application, listings, Walmart Fulfillment Services and Walmart Connect advertising, run as one managed service that meets Walmart's standards.

from $1,200 / month

Start this week

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