Inauthentic-item complaint cleared with supplier invoices and Brand Registry in 6 days

The listing was removed after a single buyer complaint. The seller's first submission was a spreadsheet and a WhatsApp screenshot from the supplier, rejected within a day as "insufficient".

• Obtained supplier invoices with the supplier's letterhead, address, VAT number, the seller's legal name and quantities covering the last 365 days.
• Matched invoice quantities to units sold and in stock, and wrote the plan of action around sourcing and quality checks.
• Enrolled the brand in Brand Registry in parallel so future complaints route through the brand's own channel.

ASIN reinstated on day six, nine days before Prime Day; the event went ahead at 2.4× the normal daily run rate. No further inauthentic complaints since Brand Registry went live.

Why it worked

Investigators check invoices against a short list: a real supplier with contact details, the seller's legal name, dates inside the last year, and quantities that cover what was sold. A spreadsheet or a chat screenshot cannot be verified, however genuine the goods are. The second submission simply gave them what they can check.

What to keep ready

• Ask suppliers for proper invoices on every order, with letterhead, address, phone and tax number.
• Make sure the buyer name on the invoice matches the legal name on your selling login.
• Store invoices by product and month, so twelve months can be produced in an hour.
• Enrol the brand in the registry program early. It changes how complaints are handled.