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amazonSports & OutdoorsSporting goods brand, US (name withheld)

3,400 stranded units back on sale in 48 hours

A catalogue change by Amazon stranded 61 listings with 3,400 units in FBA during the 2020 demand spike. Attribute fixes and a relisting plan put every unit back on sale in two days.

3,400
Units restored
48 hours
Time
$92k
Inventory value

Published April 14, 2020

Inventory · stranded inventory report, by reason
48 hours

Units restored

3,400

SKUs

61

Time

48 hours

Removal fees avoided

≈$1,700

Stranded reasonSKUsUnitsFixBack on sale
Missing required attributes382,140Flat-file attribute updateDay 1
Listing suppressed (image / title)11640Images and titles correctedDay 1
Variation family broken3380Parent rebuilt, children re-attachedDay 2
Blocked by Amazon (category)9240Seller Support cases, all closedDay 2
61 SKUs · 3,400 units · $92,000 at cost
Rows grouped from the Stranded Inventory report the seller exported on day 0. Drawn from the account's reported figures; not a screenshot. Client identity withheld under NDA.

The challenge

Amazon's category re-mapping turned 61 active listings into "stranded" overnight. The seller was paying storage on $92,000 of inventory that could not be sold, and the removal deadline was 30 days.

What we did

  • Pulled the Stranded Inventory report, grouped the 61 SKUs by stranded reason (missing attributes, listing suppressed, variation broken).
  • Fixed the required attributes in bulk with a flat file; rebuilt three broken parent–child families.
  • Opened cases for the nine listings where the block came from Amazon's side and followed each to closure.

The results

All 3,400 units sellable within 48 hours; 52 SKUs fixed by flat file, nine through cases. The seller sold through the stock in the following six weeks instead of paying removal fees on it.

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