Account Health & Suspensions

Common causes include policy violations (like prohibited product claims), poor performance metrics (late shipments, high order defect rate), intellectual property complaints, or verification issues with account or product authenticity. The suspension notice in Account Health usually states the specific reason.

A strong plan of action identifies the root cause of the issue (not just what happened, but why), the immediate corrective steps taken, and the preventive measures that stop it from recurring — written specifically to the violation cited, not as a generic template.

It depends heavily on the violation type and the quality of the appeal — straightforward performance-based suspensions can resolve in days, while IP complaints or authenticity issues can take weeks and sometimes require additional documentation like invoices from suppliers.

An intellectual property complaint means a rights owner (trademark, copyright, or patent holder) reported your listing as infringing. Responding usually requires either resolving it directly with the rights owner for a retraction, or submitting evidence that your listing doesn't infringe.

Stranded inventory usually happens when a listing gets deactivated (policy issue, missing compliance document, price error) while FBA units are still in Amazon's warehouses. The fix is to resolve the underlying listing issue, then relist or reactivate.

Order Defect Rate combines negative feedback, A-to-z claims, and chargebacks as a percentage of orders. Amazon's stated target is to stay under 1% — consistently exceeding it puts an account at risk of performance-based suspension.

Yes — a valid invoice from a legitimate supplier showing enough quantity to cover recent sales is usually the strongest piece of evidence in an authenticity or counterfeit appeal, since it demonstrates a legitimate supply chain.

A single negative review alone typically won't trigger suspension, but a pattern of complaints tied to product safety, authenticity, or serious quality issues can — Amazon looks at trends and severity, not isolated incidents.

A warning (performance notification) flags a metric trending toward a threshold without restricting selling ability yet — it's a chance to correct course. A suspension actively removes selling privileges and requires a formal appeal to restore.

There's no official hard limit, but repeated appeals that don't address the root cause or add new information tend to get diminishing attention. A well-researched, specific plan of action on the first or second attempt is far more effective than resubmitting the same appeal repeatedly.